
On the way over to a friends who recently got married and bought a townhouse me the wife and the baby (temporarily holding that title) saw a billboard that surprised us. It was a picture of a black man and woman dressed like they’d just been married with big letters beside them that read “Marriage Works”. I let out a verbal, you got that right and we kept it moving. When I got back home I wanted to find out what was behind this ad campaign. (The image above is of a similar billboard but our’s just had marriage works.) This is what I came up with. The group behind it is Campaign For Our Children and here is what they had to say:
“A bold new program targeting the attitudes of teens aged 15 to 19, aimed at promoting one of the world’s most cherished institutions: marriage. The campaign’s core message is a practical, added-value approach that can be summed up in just two words: Marriage Works. Research suggests that children do best when two parents who have a healthy marriage raise them. Assisting teenagers to reach adulthood before childbearing would help more children grow up in families with healthy marriages – and improve the well being of their children. Visit http://www.marriageworksusa.com/ to learn more and support this effort.”
Here are some things they came up with on their website: