It started in August on a hot and hazy summer afternoon. I took our six year old up to a neighborhood elementary school where they were holding… Cheerleading tryouts!!! For starters cheerleading costs a lot more than I could have imagined. Then practice started. For the entire month of August it was every weeknight for the entire month. Then when school started it broke down to three nights a week only to pick back up for the last two months as we got closer to… COMPETITION.
These past few months have been a journey, a learning experience and actually kinda fun. TheMom takes our 2 year old to the practices and she knows most of the cheers. She’s walking around singing them all of the time and sometimes when I’m at work I’ll catch myself humming one too (Maybe “Fired Up” or my personal favorite “All Across The Nation” – both the original and remix versions 
. Years ago I would’ve imagined myself teaching a little son how to carry the rock en route to touchdowns but instead I’m telling my daughter if she keeps practicing she can do a basket toss next year and I’m loving every minute of watching Daddy’s biggest little girl grow up.
BTW… They won 1st place in the competition and they didn’t even have to do Rock The Boat…LOL
Check out my favorite PSA below:
{ 16 comments… read them below or add one }
I love that PSA too!! Keep doing what you do. When I sit in church, I love to see kids sitting with their fathers or receiving correction from their fathers. I don’t have any kids, but hopefully I will someday when I get married. It is my constant prayer that I will marry a man who will be a good father and not one like my dad (who I haven’t seen in about 20 years) or my stepfather (who is so consumed with his own issues that he doesn’t really think about anyone else).
Your posts and this PSA gives me the encouragement I need to know that you guys (the great men) are out there and are doing your thing without any appreciation or fanfare. Please know that I respect, admire and appreciate all that you do for your family.
Why don’t you post a video of you doing a few cheers with your daughter? We’d all like to see that.
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This ad is too cute! I never saw it on t.v.
@LaNeitria
I feel you girl! Great fathers are few and a wonderful sight to see. I’ve seen this commercial a bunch of times on TV a few months ago and absolutely LOVE it!
To all the great fathers out there you are very much appreciated and make a HUGE impact on your children’s lives!
I am trying to imagine TheDad doing cheers with his daugher. Why am I laughing in my head? After viewing the video if you look at the “still” I only see the guy who does the commercial and he says, “I SAID A BEEF HOT LINKS, I SAID A BEEF HOT LINKS”. LOL.
It is to me, the best commercial i’ve every seen. It makes me and my family laugh everytime we see it. I am not sure who is responsible for putting this commercial with the little girl and the father doing a cheer, but kudoos to you!!
i can’t stop watching this commercial! i was never a cheerleader, but i remember my pops grabbing a tabourine to provide the beat to my first rap song. LOL
“i’m rad and bad, the coolest girl around; if any girl is cuter, they cannot be found; ll cool j and run dmc…they think they’re all cool, but they ain’t better than me, cuz i’m BAD!”
i’m also mad i still remember the words to that hip hop classic! LOL!
Love this ad. I think it’s the best ad of 2008.
I don’t know why you all think that this is cool because its not. That is not the role of a “dad”. And doing girlie stuff don’t make a man a good father. You all have let Feminism emasculate our men to no end. I mean, would you women really want your fathers shaking his but like a sissy in public like that? I don’t think so.
When I first seen this Nice little Commercial on Televition. I said look at here. Dad is with is little girl Cheering on the cheers. I said now that is the way to go. Dad’s with thier daughter’s. Or son’s of that matter is taking good strive and Pride at what they do. Not only that. It kinda makes me think of my father. That haven’t really been much in my life. But to only realize to know that father’s out there can take the time of doing so.
I think of good parenting when seeing this video. And for the next time the video has come aroudn I told my mother, which she was sitting by the televition. To look at the commercial. I told her I think it cute, Nice and most of all. Very Parenting wise. For a child to have a father to take time out with thier childeren is like the most enjoying thing to see and to know that thier are good black men that is out there taking of buisness. I don’t see negitive in this video. I see a whole lot of possitivity..
Some may take this one out of content. But I don’t I take it out of A good nice since of humour, Smile’s and a warm fuzzy filling deep down in my heart. I love what i see please keep doing what you are doing. I hope I would like to see more something like this somethime soon.
-Danyelle
To Kazheem or anyone who thinks like him,
I have never posted a comment before but I could not let this slide. I am a black male who just happens to be a Police Officer.
It just amazes me that someone could think the way you do. Everyday, I deal with boys and girls who usually doesn’t have their father in their life. Yes, it does make a big difference to the child if their father shows that he loves and cares about them. With all of the ills of this world it truely upsets me when someone can find fault with love. If we had more fathers like the one in the video take time out and show interest in their children, we would not have the problems that we have today. Like I said before, I am a Police Officer and I do work in one of the most violent places in America. Futhermore, I do fight with and arrest violent individuals but I also show them some compassion. If showing my child I care about her and enjoy engaging with her in her activities is so called “girlie” then I am the biggest sissy who will take your freedom. The bottom line is that “True Love is True Love and does not waiver” it will make you fell great and your child will have all the confidence is shown that their parents care. I guess some just need to grow up!
This has to be one of my favorite commercials…to see this guy out there cheerleading “unabashedly” and unashamed with his daughter. As fathers, we gotta do what we gotta do. Last year, I went out to tthe sidewalk in front of our house with my (at the time) 11 year old daughter and played “Skipping Rocks,” her brainstorm of an idea. The goal of the game was to take 5 rocks, skip them down the side walk without going out of bounds (into the grass). Whoever skipped theirs the furthest won.
I’m the 2008 Skipping Rocks champion.
In all my life, I’ve never had a more favorite commercial! The first time I saw it, I laughed until I cried. After the commercial was over I continued to cry because the idea of it not only tickled my funny bone but touched my heart. It takes a real man and genuine dad to meet a daughter where she is in life and jump right in feet first! Amen to you, to all the dads doing cheers and the moms playing football. God bless and keep it up!
Have never posted a comment and have never looked up information about a commercial on line. This ad is fabulous – touching and funny. Well done Ad Council.
Wow, the first post was back in 2008, where have I been? First, I love you Jay. What a wonderful father you must be, and how lucky your children are. BRAVO!! It’s not only amazing but so sad that there are plenty of people like Kazheem. And right on to Lablues. It also touched my heart. At the age of 53 I never remember my father ever kissing me, hugging me or tell me that he loved. And when he was dying he could not understand why I had nothing to do with him. So, Jay thank you not only for being a wonderful dad and putting your life on the line even w/people like Kazheem out there. A lot of us really do appreciate what you do. God bless you and yours. Rodney bravo to you for being a champ. And for Kazheem, be careful, life sucks when you have no love.