by Dr. Charles Alonzo Peters
It’s funny watching young kids carrying cell phones. I wonder what’s so important in their young lives that they have to be able to call anyone from anywhere? Growing up we had one phone in our house - the old rotary type that took ages to dial. And for the longest we had only one television as well. I served as the human remote, turning the dial to one of just twelve channels available.
How times have changed. Today’s kids are likely to have their very own television and computer, wear designer kids clothes, put $69 video game CDs into their $300+ video game systems, and sport $89 cell phones with expensive texting and data plans.
Worse yet they’re indoctrinated into a 24/7, 500+ channel culture peddling a product for every problem. Don’t feel pretty enough, feeling blue, want to be more popular? – our widget will help you, for a price.
It’s not just the commercials. Now it seems the television shows themselves are living advocates for conspicuous consumption. Goodbye “Good Times” and “What’s Happening”, hello MTV’s Sweet Sixteen – a show where spoiled teenagers throw $50,000 birthday parties. At the end of the birthday party they receive their gift – usually a Land Rover, Mercedes, or BMW. Talk about setting high expectations.
We’re in danger of creating a generation of super-consumers. As Blacks this is especially troublesome. A recent report by the Institute on Assets and Social Policy indicates that the Black-White wealth gap has nearly quadrupled.
So how do we raise our children to be money savvy in a consumer driven society?
Perhaps we should turn off the TV.
According to the American Academy of Child and Adolescent Psychiatry by the time children graduate high school they’ll have spent more time in front of the television than in a classroom. Why give the merchants of our consumer society direct access to the minds of our impressionable youth?
Perhaps we should say “No” more often.
As a kid I was the one wearing the cheap sneakers while everyone else sported Nike’s and Converse. I don’t have children but when I do receive that blessing I’ll want to give them everything I never had. Never will I want them experiencing being the odd one out.
I’m sure I’m not the only person who feels this way. Yet sometimes we must say “NO” so that children don’t develop a sense of entitlement – something that’ll quickly lead them down a financial dead end.
Perhaps we should be better role models.
Ouch. It’s true. Our actions speak louder than words. How many of us have used shopping as a form of retail therapy, run up credit card debt, or purchased more car, house, or television than we needed? It’s funny little eyes are always watching and they internalize everything we do.
So BMWK family what do you think? How do we go about raising money smart kids in a world that wants them to consume everything in sight?
Over the next few weeks you’ll get great weekly insight and tips on managing your greenbacks by Dr. Charles Alonzo Peters of MochaMoney.com so be sure to check back.