Money Monday: Saving Money In The Grocery Store

by Dr. Charles Alonzo Peters,

Did you know that for most people food represents their third largest expense, behind only the car payment and the mortgage? While there’s little we can do to change our car payments or alter our mortgage, we can significantly lower our food bill – sometimes by as much as 50%.

Cutting out impulse purchases is the first place to start.  In fact, depending on the study cited, nearly 40% to 50% of our grocery purchases are impulse buys – items we never intended on purchasing when we set foot in the store.

So how do we avoid these costly impulse buys? Below are nine simple tricks you can use to keep more of your hard earned money in your pocket.

Skip the grocery cart and go with the hand basket.

Noticed the growth in the size of grocery carts over the past decade? Supermarkets understand the larger the cart the more likely we are to fill it up. If your grocery trip is only for a few items simply walk right past the carts and take a small hand basket instead.

Skip the hand basket and use your arms.

Need only one or two items? Skip even the hand basket. With only two hands you’re only able to pick up what you can carry. This almost ensures that you’ll have to walk right past those impulse temptations.

Leave your credit card in car. Instead bring just enough cash.

So you only need a bag of sugar and some butter. Simply leave the credit cards in the car and instead bring in just enough cash to cover the cost of the butter and sugar. If you notice a REALLY good deal you can always run back to the car. This also gives you more time to think about whether or not you need to take advantage of that good deal anyway.

Park your grocery cart at the end of the aisle.

If you need to buy a week’s worth of groceries avoiding a grocery cart is out of the question. But you can still lower your chances of making impulse purchases. Simply park you cart at the end of each aisle. Walk down the aisle to pick up what you need and then head back to your grocery cart. Head to the next aisle and repeat. Again, with only two hands you force yourself to pick up only what you need and can carry, thus avoiding impulse buys. But remember, never leave your pocketbook in the cart.

Do a grocery cart check before you check out.

There’s nothing that says once you place an item in your cart you can’t remove it. Make a habit of finding a quiet corner in the grocery store where you can calmly examine your grocery cart. Does it contain items you really don’t need? Perhaps you have items that can be bought cheaper at the drug store or local Target. Do you really need 10 cans of pinto beans?

Don’t get fooled by a “sucker sale”.

Sales are one of the ways in which supermarkets trick us into making impulse purchases. I’m not talking about the great deep discount sales but what I call the “sucker sales”. These are sales in which the regular price of an item has hardly been reduced at all.

You notice that delicious bag of cookies on the shelf with the big bright red sales sticker above it. You instinctively grab a bag even though you know you don’t need cookies – but hey they’re on sale. If you’d look closer you would have noticed that you’re only saving ten cents on a $3 bag of cookies! – you’ve just become another victim of the “sucker sale”.

When you can’t find an item ask for directions.

Supermarkets don’t want you to become too comfortable with the store layout. This would allow you to enter the store, quickly find what you need, and walk out. Not the optimal situation for the supermarket because the more time you spend in the store the more money you spend.

This is why supermarkets periodically relocate items in their stores. In fact, store shelves actually contain retractable wheels on the bottom that make this task of relocating items all the easier.

The next time you notice that your store has moved an item you buy on a regular basis, don’t waste time wandering the store looking for it’s new location. Just ask the nearest clerk or checkout person where it is.

Place a snack in your car ahead of time.

Common advice is not to go to the grocery store hungry as you are inevitably much more susceptible to impulse purchases.

Sounds great in theory, but in practice many of us have such hurried and hectic schedules that we’re not even thinking about eating something before we arrive at the supermarket.

One way to make sure that you’re not hungry when shopping is to always have a snack available in your glove compartment – chips, energy bar, or gum for example. I stock up on cheap snacks at my local dollar store.

Finally, watch out for those cheap $1 Redbox video rentals.

Those frugal $1 video rentals from the Redbox kiosks located outside the supermarket entrance are a great entertainment bargain. Be careful, however, because they may also lead to more impulse spending.

When you rent a video you naturally have to return it. It’s the return visit where you may be tempted to step inside the grocery store and again open yourself up to impulse shopping. In essence, the cheap videos serve as a way for the supermarket to get you back to the store within a short period of time – a recipe for increased grocery spending.

So BMWK family, what are some of the ways you save on the grocery bill? What are your secrets to shopping for less? How do you avoid impulse purchases?

Over the next few weeks you’ll get great weekly insight and tips on managing your greenbacks by Dr. Charles Alonzo Peters of MochaMoney.com so be sure to check back


About the author

Lamar and Ronnie Tyler are the creators of the award-winning blog BlackandMarriedWithKids.com . They also are behind the Amazon.com bestselling DVDs Happily Ever After: A Positive Image of Black Marriage, You Saved Me and Men Ain’t Boys that explores manhood in the African American community. The Tylers are also the proud parents of four children.



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Comments (12)

  1. Cakescapade Monday - 06 / 09 / 2010 Reply
    We, like many people, have had to cut back out of necessity. Coupons have become my friend! Using tips and tricks from many of the coupon sites, I manage to save anywhere from 33-70%, sometimes more if I play it right. To the above list, I would add making a list and sticking to only what's on that list.
  2. Andrea Tuesday - 07 / 09 / 2010 Reply
    Do not bring the kids. Go solo.
  3. Mrs Smiley Face Tuesday - 07 / 09 / 2010 Reply
    1) Plan your meals for the week BEFORE you go grocery shopping. This definitely cuts down on wasted fresh food items like fruits and veggies 2) Check your pantry/freezer/storage before you leave the house so you won't buy what you already have. 3) Instead of buying the fryer pack of pre- cut chicken, buy a whole chicken and ask for it to be cut up OR do what I do and cut it up yourself when you get home. Likewise with any other meat items. 4) Ask for samples to taste BEFORE you buy that expensive Gouda cheese. Safeway has a tasting policy on packaged deli items. 5) Skip the prepackaged Salads and buy fresh whole leaf lettuce and ingredients. And to that note make your own salad dressing.
  4. Kshan Poitier Tuesday - 07 / 09 / 2010 Reply
    Ever notice how hand baskets are not as accessible as carts? During my last trip to WalMart, it took me forever to find a hand basket. Why aren't they near the carts at the entrance? Hmmm?
  5. Alonzo Wednesday - 08 / 09 / 2010 Reply
    Hey Kshan I noticed this as well at my local Walgreens. Looked all over the store for a hand cart only to find they didn't offer them anymore. They think they slick - LOL
  6. Alonzo Wednesday - 08 / 09 / 2010 Reply
    Yes the List. It makes all the difference. Also gets you out of the store quicker.
  7. Alonzo Wednesday - 08 / 09 / 2010 Reply
    Hey Andrea Agreed. Ever notice that they put all the expensive sugar cereal (Froot Loops, HoneyCombs) closer to the floor near child eye level?
  8. Alonzo Thursday - 09 / 09 / 2010 Reply
    Mrs Smiley Face, Love all your suggestions. I've found the meal planning to be a huge money saver. It takes a few more minutes in preparation but gets you out of the store much faster. I also think we don't realize how much more we pay to have things pre-sliced and packaged for us. Big money saver as you pointed out to do it yourself.
  9. Funkidivagirl Thursday - 09 / 09 / 2010 Reply
    Leave my daughter at home. She always asks for things (snacks) and never ends up eating them.
  10. Ukhotdeals Wednesday - 06 / 10 / 2010 Reply
    Great way to save some money, added advantage of being really healthy.
  11. healthandwealth! Thursday - 07 / 10 / 2010 Reply
    Plan a week's worth of meals (breakfast, lunch and dinner), then make a lit based on the recipes for that including the number of that item you'll need and the total cost for each item! Then STICK TO IT! Having the cost of the item will help you to know how much cash to bring to the store!
  12. healthandwealth! Thursday - 07 / 10 / 2010 Reply
    Farmers Markets also! They open so early in the morning....but the money saved is worth the lost hour of sleep! lol... :-) or go to Aldi or other food discount stores for local/organic produce.

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