BMWK Gives Back: Children’s Healthcare of Atlanta Toy Drop Off

BY: - 27 Dec '12 | BMWK Gives Back

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Ronnie and I are blessed in so many ways and because of this we make sure that we pass those blessings on to others. Through BMWK we have amazing relationships with some of the world’s biggest, and most well known brands. One such relationship, is with Fisher-Price. I’m part of the Fisher-Price “Play Ambassador” team. Because of this relationship, I was recently able to make a sizable donation of toys to one of our favorite charities, Children’s Healthcare of Atlanta. The toys were delivered to children who had to spend their Christmas day at the hospital, and their siblings. Check out the video below to see what happened. I’ve also included pictures, links and descriptions of some of our favorite toys that we donated below the video.


Ready for Potty Dora

Make potty training an adventure with Baby Dora! After you feed Baby Dora her sippy cup, she will let you know she’s ready to use the potty like a big girl! Place her on the potty seat and when she is finished she will celebrate with a song! Includes potty, sippy cup and a link to online storybook about Baby Dora’s potty adventure!

Fantastic Gymnastics Dora 

Dora is ready for the Fantastic Gymnastics Show! Watch as she magically performs four full routines all on her own! Dora’s all-star moves include handstands, backbends, splits and more! She also sings a special song about gymnastics and speaks in English and Spanish!

Thomas & Friends™ TrackMaster ™ Risky Rails Bridge Drop

Working at the Blue Mountain Quarry is a big adventure for Thomas, and the Risky Rails Bridge Drop takes the daring action to new heights! Thomas carries the boulder up the winding Blue Mountain Quarry track. Send it down the chute and zooming across the cargo zip-line with help from Merrick the gantry crane. As Thomas chugs back down the track, the bridge collapses! Will Thomas be able to travel these risky rails safely? It’s the tallest TrackMaster™ set yet!

Master Moves Mickey

Get down in the house with your favorite mouse! Mickey Mouse dances to a funky beat as he combines over fifteen different dance moves into his own original dance combinations. Perfect your moves with Mickey as he shows off his insane handstand and then pops right into a 360! Press his nose to hear original tracks and funky beats as Mickey does “The Windmill”, “The Mouska Mix”, “The Spin Cycle”, “The Handstand” and the rest of his cool Mouska-moves!

Bat & Crawl Rollerbar™

Whether baby is sitting or crawling, exciting things happen! Fun music, sounds and lights encourage and reward developing skills.

Laugh & Learn™ Apptivity™ Monkey

It’s the best of both worlds for baby—a soft, cuddly friend to hold and hug, plus fun interactive learning with (or without) your iPhone or iPod Touch!

Scoop & Whirl Popper

Calling all walkers! This friendly push-along character scoops up colorful balls, whirls them around, and sends them popping! Not only will your child have fun playing with this toy, but they’ll also be encouraged to walk, helping them strengthen balance and coordination skills.

For more great toy ideas visit:

For more ways to help Children’s Healthcare of Atlanta visit: 

About the author

Lamar Tyler wrote 2229 articles on this blog.

Lamar Tyler is co-creator He also is the co-producer of the films Happily Ever After: A Positive Image of Black Marriage, You Saved Me, Men Ain't Boys and Still Standing.


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Fighting Childhood Cancer: Celebrities Support St. Jude for a Celebration of Hope

BY: - 17 Oct '13 | BMWK Gives Back

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St. Jude Celebrity Performers

This past weekend, BMWK had the honor of attending the Celebration of Hope event at St. Jude Children’s Research Hospital in Memphis, TN. St. Jude is the global leader in finding cures and saving children from cancer, sickle cell disease and other deadly illnesses, and forty percent of their patients are African-American. This was an opportunity to tour the hospital as well as meet and speak with actual patients there. It was also a time to meet some of their top African-American supporters in radio and business, including celebrities and learn how they continue to help St. Jude with their programs. It allows for these top supporters to see first-hand the impact of their fundraising efforts.  It was truly an unforgettable and impactful experience.

Radio Cares for St. Jude Kids® is a radio fundraising event led by top supporter Radio One, Inc. that shares touching stories of St. Jude patients and families. Since 2008, the event has raised more than $15 million in cash and pledges.

These celebrities (Sheri Jones-Moffett, Pastor Jason Nelson, and Marsha Ambrosius) had the life changing experience of taking a hospital tour, chatting with some of the patients and also getting to tour the Target House, which is the home where the patients and their families stay, while undergoing treatment lasting longer than three months.

Sheri Jones-Moffett: As a featured member of two of the most beloved Gospel ensembles of the past two decades—-Donald Lawrence’s Tri-City Singers and the duo Ted & Sheri—Sheri Jones-Moffett carved a deep niche for herself in the hearts of Gospel music lovers long before the 2009 release of her solo debut, Renewed. The success of that project firmly established her as one of the great power vocalists of the contemporary Gospel age, while earning a GRAMMY® nomination. 

BMWK: What made you decide to get involved in this particular organization?

Sheri: I’m one who was always aware of this organization but I didn’t understand the depths of the importance of the hospital until I had a crisis of my own. My child didn’t have cancer but my child was born at 1.5 ounces. So it made me aware as to what was in my backyard, and want to stand up and use my platform to make people aware of this research hospital which is doing wonderful things. We were in a situation where we had what we thought was health insurance but it wasn’t health insurance at all, it was a medical discount plan. So we would’ve likely been stuck with a $569K hospital bill for our daughter being in the hospital. So while it wasn’t cancer, it immediately made me think of St. Jude who, if you have a child who is sick and you can’t pay, they don’t turn you away.

BMWK: What’s the message that we can take back to our online communities in terms of the importance of supporting St.Jude?

If you have an opportunity and a platform, you have to understand what it’s for. We all have a calling and everyone is called to serve. Find yourself in a space where you’re serving other people, and St. Jude is a great place to start. And don’t get intimidated if your check isn’t $1.5 million dollars. EVERY dollar counts. It takes $1.9 million to run the hospital for a day! So if I were to say anything to the online community and my peers in the gospel community, it’s to use your platform. While you have people’s attention, they are listening to your voice. If you tell them St. Jude is a good cause, they’ll believe you and want to give to a cause greater than themselves.

Pastor Jason Nelson: One of the most recognized voices in gospel music, Jason established his vocal status and exceptional anointing in 2005 with the release of his first solo project, “I Shall Live”. The highly anticipated “Shifting the Atmosphere” project is available in stores everywhere. Jason believes Praise and Worship is a mechanism to invite God into whatever you are going through. Everything “Shifts” when the Presence of God is manifested.

BMWK: How did you get involved in working with St.Jude and what does it mean to you?

Jason: My label called me about this event and said that it would be a good fit for me. I liked what they did with my limited understanding of the hospital. When I got here and took the tour I realized I had no idea! I saw a few commercials here and there. But it really blew me away to see what their process is, and being able to talk to their researchers. They talked to us about the importance of killing the cancer cells otherwise they are immortal. So that type of information shook me and really made me understand the importance of what they do. Being able to stop that process early on with the children…they’re giving them the benefit of a real life. One patient they talked about was a four-year-old boy whose doctor had given up hope on him. But he came to St. Jude and now he’s living a full life.

BMWK: As a Pastor, what would your challenge be to other churches as it relates to getting them involved and taking a sunday out of the year where they delegate offerings to a hospital like this, such as with the Sunday of Hope program?

Jason: First of all I have to say that I just got the information for the representative in Maryland because we’re going to do this. What I would say to them is: open your heart and open your mind. When you’re dealing with Pastors, most of them think they know. For me, I would have to start that conversation letting them know that they really have no idea what this company does. You have no idea the benefit that they are giving to these people. And your donation, big or small, is going to make an impact in the lives of so many kids THIS year! It’s not something that they’ll benefit from five years down the line. This is something that they benefit from now. So I would really push them to open up their hearts.

Marsha Ambrosius: Marsha Ambrosius is an English singer-songwriter. A former member of Floetry, she released her first solo album Late Nights & Early Mornings in March 2011. She is a sought after songwriter and revered platinum-selling artist.

BMWK: What was your experience when you visited the Target House?

Marsha: Being that it’s a hospital, you almost want to brace yourself to mentally be impacted in a way. But walking in there, it was a family atmosphere; the staff was so comfortable and comforting so it forces you to do your part. I’m here as ‘Marsha Ambrosius my mother’s daughter from England’ who gets to share these moments because I sing a couple of songs which is cute. But I’m donating to St. Jude and have been for a while.

It impacts me because what would I do if that were my nephew, my niece or my cousin or brother? These are real families. And they are here due to the $30, not the $30K donations that people make. These are millions of people donating small portions at a time. I was completely inspired and uplifted.

BMWK: Now that you’ve partnered with and have become a voice of St. Jude, what is your hope to be able to achieve as a partner?

Marsha: For those that I can reach, I encourage them to join in this effort, it’s exactly that: just join in. There are people that are doing it everyday. It can’t just be me that feels this way, but when is it enough? I feel that I’m in a position to tell the people who are able to do just a little bit more than the average person, to do just that.

Marsha also touched very briefly on her upcoming album with Neo, saying it will be coming out “soon”. The album will feature, Neo, Charlie Wilson, Jill Scott, amongst others. About her project she says, “I want to make music that people connect to on a human level because I don’t think anyone does that anymore”. Friends & Lovers: The Morning After is the name of the album, and she performed “Without You” off of the new album during the Celebration of Hope event.

We were all impacted by the first-hand experience in visiting St. Jude Children’s Research hospital. It’s important to understand the magnitude of what they do on a daily basis. They believe that they only thing a parent should be concerned with, is getting their child healthy. This is why no patient will ever receive a bill for any treatment at St. Jude…ever.

Click here to find out how you can  help the children and families who need St. Jude! 

About the author

Christine St. Vil wrote 153 articles on this blog.

Christine St.Vil is co-author of the Whose Shoes Are Your Wearing: 12 Steps to Uncovering the Woman You Really Want to Be. A happy wife to an amazing hubby of 8 years, and homeschooling mother of three, she teaches moms how to FLY (First Love Yourself). She uses her corporate background to work with women who are ready to start a new business, accelerate their career growth & design a life they love. She's on a mission to help moms to battle the mom guilt epidemic, so they can begin to put themselves first on their never-ending list of priorities.


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