The FLOTUS and Nike Come Together to Get Children Moving During School Hours

BY: - 1 Mar '13 | On the Web

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Photo Credit: The White House via Flickr

Photo Credit: The White House via Flickr

We’ve seen quite some collaborations in our day, a marriage between products or people or products and people. And now we are getting ready to see another one. Our First Lady has inspired men, women, and children all over the map to get up and move with her Let’s Move! campaign. She has showed us that exercise and a healthy lifestyle is obtainable and absolutely necessary. Nike has told us for years to “just do it” and for many of us we have been using their merchandise to help us in our quest to be more physically fit. It’s no wonder the FLOTUS and Nike have joined forces to bring physical activity back to our nation’s schools and the lives of our children.

According to a February 28, 2013 press release from The White House:

“First Lady Michelle Obama today launched Let’s Move! Active Schools – an unprecedented collaboration to bring physical activity back to America’s schools. The program provides simple steps and tools to help schools create active environments where students get 60 minutes of physical activity before, during and after the school day. Mrs. Obama called on school staff, families and communities to work together to reach an ambitious goal of engaging 50,000 schools in this program over the next five years.”

Funding for this program is being made possible thanks to Nike and other corporations including the GENYOUth Foundation, ChildObesity180, Kaiser Permanente, and the General Mills Foundation.  As parents and community members we all have an opportunity to support Let’s Move! Active Schools in their efforts to help ensure our children are engaging in physical activity during their school year. Not only is this vital for their health but it is attributed to positive academic outcomes. For more on Let’s Move! Active Schools and to become a school champion visit

BMWK — Do you believe our children need to be engaging in more physical activity?


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  • Anna

    Not sure what the problem is with the “Let’s Move” campaign. I think the bigger issue is, that most ppl don’t want the Government to tell them what to do. The President & TFLOUS, may be “celebrites” to some but also have chidren. Back in the day they too played outside. Kids now & days, have too much electronics. Most go to school, come home, and don’t have a paper route, or chores. Send them to their room, there may be a DVD player, a cell phone, or a laptop. Sad. “Let’s Move” America!

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