Money Monday: Grocery Shopping – The Only Time It Pays to Be Unfaithful

BY: - 7 Apr '14 | Money

Share this article!


OK, I’m a die hard store surfer.

What exactly is store surfing?

It’s the practice of shopping at more than one supermarket chain, cherry picking the absolute best deals from each chain.

Most supermarkets offer lucrative sales to lure you into the store. Of course, while you’re picking up these “loss leaders,” the grocery store is expecting you to stick around and shop for the rest of your grocery needs.

But why? Who says you need to be loyal to one supermarket chain? I encourage you to play the field. Cherry pick the absolute best deals at all the grocery chains in your area.

I typically shop three major chains, – Jewel-Osco, Dominick’s, and Meijer. I’m looking to find what I need from whichever store is offering it at the lowest possible price. Milk, rice, sugar, and peanut butter might be purchased on sale at one store, with cookies, butter, pasta and bread purchased on sale at another. Cereal, salad, hamburger might be purchased at a third chain.

In particular, I’m searching for products at or near the lowest price in their sales cycles. Let me explain: Every product in a grocery store has a natural sales cycle. One week, for instance, you’ll find a specific brand of spaghetti sauce on sale at a 15% discount. Three weeks later you may find it on sale at 35% off the regular price.

But every so often an item will be discounted 50% or more, often in the form of a “buy one get one free” sale. This is when you should pounce and stock up on a few week’s worth. The more supermarket chains you patronize, the easier it is to find the items you need at the biggest discounts. Cherry picking the sales from each store is simply delicious.

I try never to buy anything unless it’s discounted 30% or more, but typically shoot for savings in the 40% to 50% range. This allows me to shave thousands off my shopping bill every year.

Perhaps you’re asking, “What about the extra gas you’re going to use running to different stores?” Well to be honest the extra gas I spend is nearly insignificant.

In the competitive supermarket industry, many supermarket chains locate stores near their competitors, especially in mid-sized and large metropolitan areas. Where I shop, for instance, a Dominick’s is located directly across the street from a Jewel-Osco supermarket, with a Meijer grocery store just a few miles away.

Now admittedly if you live in an area where stores are few and far between, this tactic may not work for you. But, even in many smaller cities, different supermarket chains can be found within 5 to 10 miles of each other.

Considering that most cars get at least 20 miles per gallon, shopping an extra store or two could cost you a fraction of a gallon of gas, well worth the price of being able to cut your grocery bill by 30% or more.

What about the time it takes to stop at more than one store? To this question I answer, we have time to watch television, play video games, tweet and use Facebook. Surely we can find the time to save hard earned money.

If your grocery chains are in close proximity to each other, the extra time needed to achieve savings is greatly reduced. And, if you’re really concerned about time and gas, consider store surfing from the comfort of your own living room.

Purchase the Sunday paper to obtain the sales circulars from all the grocery chains in your area. Identify the best deals and then shop at a supermarket that accepts competitors’ sale prices.

Being faithful to one supermarket chain will cost you. To save serious cash it simply pays to shop around.

BMWK, how about you? What are some of the ways you save on groceries?

About the author

Alonzo Peters wrote 298 articles on this blog.

Alonzo Peters is founder of, a personal finance website dedicated to helping Black America achieve financial independence.


like what you're reading?

Start Shopping!


Facebook Wordpress

2 WordPress comments on “Money Monday: Grocery Shopping – The Only Time It Pays to Be Unfaithful

  1. Heath

    I tend not to drop a lot of comments, however I read a few of the comments on this page Money Monday: Grocery Shopping – The Only Time It Pays
    to Be Unfaithful | I
    actually do have some questions for you if you do not mind.

    Could it be only me or does it seem likoe some of these comments
    appear like they are coming from brain dead visitors?
    😛 And, if you are pisting on additional places,
    I’d like to follow everything new you have to post.

    Would you make a list of alll of your shared pages like your linkedin profile, Facebook page oor twitter feed?

    Also visit my blog post coupon codes for shutterfly

Leave a Reply

Money Articles Delivered To Your Inbox Daily! Sign up below!

Why the Family Vacation Should Not Be Your Top Priority

BY: - 8 Apr '14 | Money

Share this article!


You’re probably thinking ‘The Travelin Diva’ has lost her mind, but it’s totally the opposite.  I want us all to be debt free so we can travel the world stress free and take advantage of all the tips, deals and fabulous destinations that we share here on BMWK.  Before you start saving for that trip to Martinique there are a few things to do first.

Recently I was watching Suze Orman’s latest financial special and a young African-American Mother asked what debt should she eliminate first and/or should she start saving for her daughter’s college education.  Suze Orman is one of Oprah’s money advisor’s and America’s favorite money guru, her answer totally shocked me.  She advised the young Mother to erase her own student loan debt first and then credit card debt before even thinking about contributing to/starting her daughter’s college fund.

Here are the reasons why she suggested this…

If there are money problems in the family/household, children can sense that and it adds more tension/stress to the family. Also, student loan debt is the most dangerous kind of debt in existence. Why? Even in deferment it continues to grow accruing interest and under no circumstance can it be discharged in bankruptcy.  Student loan companies have the right to garnish your wages and even your social security payments in retirement.  So, if you have student loan debt, Suze advises that you work very hard to totally eliminate that debt first then tackle the credit cards.  Then and only then should you start your child/children’s college fund and that dream vacation fund.

I firmly believe that the best gift and start in adult life that you can give your child/children is a debt free college education along with a fabulous graduation day getaway (but that’s another article…lol).  First give the gift to yourself and eliminate your own student loan debt and credit card debt then travel the world.  Imagine going on a dream vacation and not having any major bills to think about when you return home.  Now…that’s a fabulous vacation!

Suze Orman gave a lot of fabulous advice on insurance, 401k’s, 8-month emergency fund, renting v. owning and more during this show.  The special was entitled ‘Suze Orman: Financial Solutions.’

BMWK Family what do you think, should you wait to start saving for your children’s college fund and skip the elaborate family vacations?

About the author

Kirstin Fuller wrote 285 articles on this blog.

Kirstin N. Fuller aka The Travelin Diva is a DC based travel journalist bringing fellow travelers the best deals on family vacations, couples retreats, spa getaways, the best travel gadgets and more in BMWK's exclusive Travel Tuesday & Weekend Travel Guide columns. Check out her new travel blog daily for more deals & destinations


like what you're reading?

Start Shopping!


Facebook Wordpress