Remember when I said Fall 2014 was brimming with fashion perfect for the stylish mom on the go? Well, tennis champ Serena Williams has added to the wealth of options with the debut of her newest Serena Williams Signature Statement collection for HSN at New York Fashion Week.
Fresh off of her third consecutive US Open Championship win, Williams debuted the new designs at her first ever New York Fashion Week show, with none other than Anna Wintour in attendance. The line has been described as “easy fitting, yet bold, edgy and contemporary silhouettes,” by the Serena Williams Signature Statement team and features many of the punchy prints and pops of color we see Williams sporting on the tennis court.
The comfortable fabrics and chic details are perfect for moms wanting to add a little style to their busy day and the prices are incredibly affordable for those working with a tight budget. But what I love the most is the versatility of each piece. With a simple shoe and jewelry change up, you could go from play date to date night in five minutes.
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Perfect example of a night look that can go day with joggers or denim, no necklace, and leopard ballet flats.
Crop tops are a bit out of my comfort zone, but make that a black tank and I’m for it.
Unzip the dress and layer with a comfy top and leggings, then zip back up and add heels for a night out.
The collection is available on HSN.com right now.
BMWK: Are you going to check out Serena Williams’ new collection? Are there other celeb clothing lines you shop?