I’ll admit it. I was nervous going into the weekend wondering if Red Tails would make a decent showing. Would it flop, sending all hopes of more Black blockbusters down in flames? Would it be so embarrassingly bad that people would be conflicted as to whether or not to recommend it just because it featured a Black cast?
Well it seems I had little to worry about. Red Tails surpassed even the most skeptical of estimates. Projected to net just $10 million over the weekend, Hollywood analyst predict the film will pull in over $19 million, placing it second only to Underworld Awakening, the fourth installment of the Underworld vampire franchise.
George Lucas has been blunt in his criticism of Hollywood during the weeks leading up to the film’s release. Major investors refused to back the movie because they didn’t think a profitable market existed for a blockbuster featuring a virtually all-Black cast.
“They felt there was no evidence that this sort of film would draw a big audience. I said I disagreed,” Lucas told USA Today. The director placed $58 million of his own money on the line to bring the story of the Tuskegee Airmen to the big screen.
Critics have generally torpedoed the film. One boasted, “Despite a worthy fact-based story and obvious good intentions, Red Tails suffers from one-dimensional characters, corny dialogue, and heaps of clichés.”
Another complained, “Red Tails is littered with so many problems (from the hokey dialogue, to the cardboard characters, to the terrible pacing) that it does a real disservice to this important piece of history.”
“Doesn’t crash and burn””mostly because it barely gets off the ground,” was the blunt assessment of still another.
But it seems critics don’t know everything. Over the weekend, audiences had quite a different reaction. According to CinemaScore, the industry research firm that gauges moviegoers reactions to new releases, Red Tails earned a solid “A.” Twitter buzz was overwhelmingly positive as well, making Red Tails a trending topic.
Group sales helped boost the movie as busloads of school children, church groups, and other organizations flocked to see it. The film also appealed to a wide range of audiences including the elderly who lived through the era as well as the young interested in learning more about this piece of American history.
Much has been riding on the success of Red Tails. Lucas himself has expressed concerns that if Red Tails fails it could spell trouble for Black film-makers:
“I realize that by accident I’ve now put the black film community at risk [with Red Tails, whose $58 million budget far exceeds typical all-black productions]. I’m saying, if this doesn’t work, there’s a good chance you’ll stay where you are for quite a while. It’ll be harder for you guys to break out of that [lower-budget] mold.
Tyler Perry has gone so far to say that, “movies starring an all African American cast are on the verge of becoming extinct,” and has urged Americans of all ethnicities to see the movie.
The biggest question now is whether or not Red Tails can keep the momentum and push toward profitability. Will the buzz die down keeping the movie in the red, dooming other high budget African-American film efforts in the process? Despite a gangbuster 19 million plus opening weekend, the film has quite a ways to go to recoup its $58 million production and $35 million distribution costs.
But with strong word of mouth and strong social media buzz, it seems Red Tails has a fighting chance.
BMWK, did you see Red Tails? What was your reaction? Will a successful Red Tails lead the way for other movies featuring African-American actors/actresses?
Nick Goldblatt says
Red Tails is an absolutley terrific film!! Hope to see it again with my 30+ sons, and my grandson. BTW,I am a white guy and republican. I really admire the Tuskegee Airmen of WWII I am a veteran of Vietnam and remember Chappie James and his heroics very well. These guys are really ” A Man’s Man” type guys. I hope it is THE Blockbuster of the year!!
Briana Myricks says
We didn’t get out to see it this weekend unfortunately, but we definitely plan on seeing it this week! I really hope it at least breaks even, so that it paves the way for more films with all black casts.
Riche' J. Daniel Barnes says
If you were wondering if Red Tails is any good, take two nine-year-old little black boys and watch their faces during the movie and listen to their conversation afterward!!! They came home and wanted to know everything about the Tuskegee Airmen and their Red Tails!!! No matter how flawed you think the film is, it gets the info out there, it raises questions, and it is an opportunity to teach. It is our job to educate once they get home…
Alonzo says
“..take two nine-year-old little black boys and watch their faces during the movie and listen to their conversation afterward!!!”
PRICELESS !!!.
Alongwalk says
I enjoyed the eye candy in this movie, but I have to agree with some of the reviews. Very hookie dialog at times and stilted acting as well on the part of a few of the characters. Overall a medicore movie. I am going to hold George Lucas to his word ( in an interview he said he already had a sequel and a prequel that were better than this movie) when he brings out the next installment I’ll go and check it out.
Rubie says
I didn’t know he said that. Interesting. I agree the reviews were pretty accurate but I went to see it anyway. I thought it was pretty well acted overall BUT the plot/storyline didn’t flow/gel
Shelly says
I am hoping to see it this coming weekend. I wish I had been able to be one of the number to see it on opening weekend, but Mommy duties prevailed. I am encouraged by what I’ve read and heard about it so far. I’m looking forward to it!
Madia_fowler says
This movie was wonderful. It was heavier for me because
my Grandfather and his brother both served, so seeing some
of who they are on screen ….. Amazing!
Mamghe says
My 3 and 1/2 year old grandsonand I loved it. Great spirits will always soar… and it is not hard to watch such handsome men
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