Shannon Sanders, award-winning music producer and songwriter, has a a message for men: man up.

As the music director for India Arie, Sanders helped create videos for her hits “Brown Skin” and “Video” among others and is ready to debut a video of his own. The song carries the message “It takes a man, to teach a man, to be a man,” asking men to “man up” and raise their sons.

“Thanks to my grandfather, uncle and dad, I was able to receive truths about becoming a responsible man…things that I could pass along to my [children]…those insights became a song,” shared Sanders.

It’s important for men to honor their commitments and to be responsible.

Learning to ‘Man Up’ is a daily process for us all and I’m simply hoping the song will seek to not just remind men about our roles in the community, but inspire and encourage them too.”

Check out the video below and let us know what you think.