As the new year begins, many of us are facing the reality of a relationship shift with our parents. Recent statistics indicate that over 40 million people will transition into the role of caregiver for your parents. I am no exception. And while my parents don’t physically need me right now, they need to know they can live life fearlessly because they can count on me. Likewise, Always Discreet allows women of all ages who experience bladder leaks to live the way they want. Designed with women’s needs in mind, it provides incredible comfort, protection, discretion, and odor control.

Always There For You

My three daughters mean the world to me. The time we spend together is rich with laughter, learning and the joy of life. I learned to foster this type of bond with my girls from my own mother. After a recent call with my mom however, I noticed the vigor and strength once typical of her voice had been dampened by weariness. Like me, many of the women on the other side of 40 are coming to grips with the importance of being there for our aging parents as caregivers. They may not need us physically, but as they face difficult challenges, emotional support is important.

That is why I am thrilled to be an ambassador for Always Discreet, the leader in feminine care that’s protected women for over 30 years. So whether it’s my girls growing up or my parents growing older, I want one message to resonate, I will be there for you.

One thing that struck me when speaking with my mom was the vulnerability in her voice. It was enough to reaffirm the need to have her back. As I have gotten older, so has she. Her need for my support in whatever form necessary is the new normal in our relationship.

Life – Uninterrupted

Forty percent of women over 40 are now living with a vulnerability and new normal of their own. Whether middle aged or menopausal, have been pregnant, are obese or diabetic, women facing these changes need a product that’s trustworthy.

Using the wrong product can affect your ability to fully enjoy life. So for women managing bladder leaks, Always Discreet helps you take your life back with its promise of reliability and comfort. It gives you secure protection you can barely feel, so bladder leaks – and the hustle and flow of daily life – feel like no big deal.

While 1 in 3 women have a sensitive bladder, research shows that only 1 in 6 are using the right protection. In fact, most women are using period protection, which isn’t designed to handle bladder leaks. With Always Discreet you can go grocery shopping for hours, engage in day long corporate meetings and conferences, or take long drives to visit family or friends. Whatever life has waiting, Always Discreet helps you to keep it moving.

Quality Caregiver for Your Parents

Just like I can’t overstate the importance of being a quality caregiver for your aging parents, I can’t overstate the need for outstanding protection when living with a sensitive bladder. With Always Discreet, there is comfort in knowing that it is the result of extensive research in the sensitive bladder field and state of the art consumer tests with thousands of women.

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As our bodies age and subsequently change, the unique technology behind Always Discreet signifies a remarkable standard of excellence. Its super absorbent core quickly turns liquid to gel to help keep you dry. Add to that its Advanced Core Technology and you have a quality product that absorbs leaks in seconds and locks away wetness for hours.

Listen, life journeys on. But as long as my girls, or my parents are confident that I will be there, the message has gotten through loud and clear. Similarly, if you’re experiencing bladder leaks, Always Discreet wants you to be confident that it will be there for you.

BMWK – Just as life changed for me and my mom, it will change for me and my girls. The wisdom my mom passed on to me, I will continue to pass on to them. Start a conversation with your children, friends or family about sensitive bladders and bladder health.  You’ll be amazed at how many women feel vulnerable because of sensitive bladders.

Disclosure:  This is a sponsored conversation written by me on behalf of Always. The opinions and text are all mine. Check out Always Discreet on Amazon to purchase and learn more.

[1] Survey: The Always Discreet US Survey was conducted using the IPSOS Panel that surveyed a total of 400 American Women (aged 35 to 65 years old). Of the 400 women, 200 have experienced any urine loss/bladder weakness in the past three months and 200 had not experienced bladder weakness. Significance testing between the two groups were done at 90% confidence level. The survey was implemented between the dates of September 15, 2015 through September 25, 2015