The iconic JET Magazine will stop print publishing soon, and will instead, focus on digital publishing as a magazine app.
The publication founded in 1951 by John Johnson and owned by Johnson Publishing is making the transition to “adapt to the changing needs of its readers as their desire to get information quickly and easily increases.” Their digital magazine app will be available by the end of June, and there will still be a special print edition published annually.
“Almost 63 years ago, my father, John Johnson, named the publication JET because, as he said in the first issue, ‘In the world today, everything is moving faster. There is more news and far less time to read it,’” Linda Johnson Rice announced. “He could not have spoken more relevant words today. We are not saying goodbye to JET, we are embracing the future as my father did in 1951 and taking it to the next level.”
JET has a readership of over 700,000 people, making it the number three magazine in the African-American market. The new app will allow for new content weekly, including video interviews, digital maps, 3D charts and vivid photography. Pertinent breaking news will be pushed to the app daily. The JET app will be available on multiple platforms, including Apple and Android mobile and tablet devices.
Kyra Kyles, the former senior editor of JET magazine and digital managing editor of JETmag.com, will serve as the digital editorial director for JET online.