No, beauty stores aren’t intentionally segregating shoppers. And no, white women and black women aren’t being forced to remain apart while shopping for hair products. But a new commercial has raised concern about what could be considered modern-day segregation and its implications.
In the SheaMoisture commercial seen below, black hair care products are often labeled “ethnic” and separated from mainstream hair products, which often takes the general description of “beauty.” Is this isolation cause for concern?
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Think about the last time you shopped for shampoo or hair care items at the drugstore. Have you ever noticed that not all of the options are available in the same place?
One beauty company is questioning why so-called “ethnic” products are separated with a new campaign aimed at “desegregating” the beauty aisle.
SheaMoisture recently released a commercial that demonstrates how beauty products for women of color are often segregated in drugstores, while calling society to take action against this separation with the hashtag #BreakTheWalls.
“We’ve never understood why great products weren’t easily accessible to everyone, and why every beauty that we saw at home, at work or in the streets was not represented in the product solutions in the aisles,” Richelieu Dennis, the company’s CEO, told TODAY.com.
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