By: M. Simone Boyd “We’re having a lot of problems with him. And, we can’t seem to get him off of his cellphone and Xbox.” That’s what the lady sitting behind me at breakfast said the other day. I immediately sat up straight and leaned a little closer to listen in. (Okay, so I’m nosy.) She wanted her son to be present. She wanted to connect. And, she also wanted her … [Read more...]
Money Monday: Childhood, Inc – The Advertising Assault on Our Kids
It seems marketers can't wait to get their hands on our kids, and now they're even reaching into the cradle. According to ADWEEK, the infant to 3-year-old crowd is the hottest new advertising demographic. Yes, they may be barely able to walk or talk but corporations see dollar signs in these young eyes, and they'll do everything they can to hook them while they're … [Read more...]